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INITIATIVES
Tobacco-free outdoor public spaces including parks, playgrounds, beaches, libraries and municipal buildings are important to the health of our children and communities as a whole. Limiting exposure to secondhand smoke in areas of public access and recreation improves the quality of the air we share.
Big Tobacco has known the power of the media for decades and has a long history with the entertainment industry. The tobacco industry uses tobacco imagery and brand identification on screen to both normalize and glamorize tobacco use.
New Yorkers are well aware that living in a smoke-free home is one of the best things they can do for their family’s health and to protect their property. Increasingly, landlords throughout New York are adopting no-smoking policies to reduce fire risk, save on maintenance costs, decrease the potential for legal liability due to non-smoking tenants’ exposure to secondhand smoke and to improve tenant health. A no-smoking policy does not exclude smokers; it protects the health of all residents from harmful secondhand smoke.
Tobacco companies spend approximately 90% of their marketing dollars on point-of-sale promotion and price discounts. They invest billions at the point-of-sale because they know this type of marketing attracts the form of new, young customers who, because of the powerful addictive properties of nicotine, are likely to be life-long tobacco users.