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SMOKE FREE MEDIA

Smoke Free Media (Top of Page)

MEDIA MANIPULATION

Toddler with Mobile Phone

Youth consumption of media is at an all time high; they are watching an average of 11 hours of media per day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.

man smoking cigar

The tobacco industry targets youth using media such as television and movies; to influence acceptable smoking norms through popular actors and actresses. Research has determined that youth are more likely to start smoking due to the amount of smoking they view on the screen.

Image by Christina @ wocintechchat.com

The youth action brand of the ATFC, Reality Check (RC), is working to address this growing problem. RC youth are mobilizing community members, parents, and other influential adults to help approach decision makers and advocate for policy changes to influence movie and internet businesses and protect our children.

Image by Frank Busch

For decades, Big Tobacco understands how to utilize media for their benefit and profit and do so through their long history with the entertainment industry. The tobacco industry uses tobacco imagery and brand identification on screen to both normalize and glamorize tobacco use.

Girl Checking Her Phone

Teens consume more media than ever, watching an average of almost 11 hours of media in any given day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.

DO MOVIES CAUSE KIDS TO SMOKE?

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DOWNLOAD THE SMOKE FREE MEDIA GUIDE

Learn about the work that Reality Check has been doing to keep smoking off the screens and save lives. Also learn the facts about the harms of smoking and the ways you can fight back and live a smoke free life.

SMOKE FREE MEDIA GUIDE

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