SUPPORTING TOBACCO FREE NORMS

Cigarette, vape and smokeless tobacco companies spend billions of dollars each year to market their deadly products. Scientific evidence shows that this advertising and promotion influences young people to start using tobacco. Other communities have historically and continue to be targeted by big tobacco and we are here to educate, empower, and advocate for a smoke-free society. The Smoking & Health Action Coalition (SHAC) is one of 25 statewide Advancing Tobacco-Free Communities grantees of the NYS Department of Health serving Livingston and Monroe Counties; we work to change the community environment that will develop and support tobacco-free norms.  The program includes a Reality Check Youth action component where peer-to-peer and youth-to-community education is utilized to effectively communicate the major impact tobacco use has on community health.